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Racism, Raw & Real: Hear our stories

Racism, Raw & Real: Hear Our Stories

THE BRIEF

For a second time in a row, Track C is holding its annual forum that centers on human rights. This year’s theme is “Racism, Raw & Real: Hear Our Stories”. 
We were aiming for a bold and insightful look and feel to try to capture the audience’s attention without diminishing the gravity of the issue at hand. 
According to Track C, “Racism, Raw & Real is the first forum of its kind in the Geelong region. With an outstanding lineup of speakers, this is a rare opportunity for you to engage in a meaningful dialogue about Racism with people who have lived it and continue to experience it everyday.”
 
View the webpage here
 
Communications provided:
– 10-second teaser video
– social tiles, banners, etc.
– program design
– webpage design


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TinShed Annual Report 2022

TinShed Annual Report

THE BRIEF

St. Albans Community Youth Club in Melbourne, lovingly called the TinShed, came to us with a task of creating their annual report. Our main consideration was producing something that speaks to the grassroots principles which run this community organisation. Our solution focused on extending the aesthetics from their existing logo, using typography and colours that align with their current look and feel, whilst also maintaining a professional but not too corporate look.

To view the annual report in full, click here.


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Torquay Community House

Torquay Community House

THE BRIEF

 

Torquay Community House is one of many neighbourhood houses in Victoria and is a community asset in Torquay. I was approached in mid 2021 to assist in  marketing activity focusing mainly on the publication of their online newsletter (Springboard) whilst they had staff transitions.

Later that year, a logo redesign I proposed was approved by the board. The focus for this redesign was to make sure that the colours were carried over, that any spacing or alignment issues in their old logo were addressed. Importantly, all logo formats were supplied so that the organisation can have more flexibility in using the new logo. A styleguide was also provided to assist the users.

Central to this logo is a nod to the Neighbourhood House Sector. The Torquay Community House’s primary logo is a combination mark. It aims to represent their values surrounding diversity,  community and most of all, of being grounded on First Nation land.

Strategic Plan Design – view here

In early 2022, we redesigned a new website for TCH, that aimed to be clean and contemporary. Visit their website: https://torquaycommunityhouse.org.au.

 


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AntiRacism Commitment

AntiRacism Commitment

THE BRIEF

I was fortunate enough to help Jane Lewis (janelewis.com.au) embark on a redesign for AntiRacism Commitment (ARC) as part of her services. I delivered a full logo suite as well as a few communication materials including brochures, and social media images to help cascade this branding. Subtle animation was applied in the logo as well.

The use of the arc in the mark stems from the concept put forward by the client as a reference to Martin Luther Jr’s quote “We shall overcome because the arc of the moral universe is long but it bends toward justice.”

Central in the mark is the use of negative space for the letter “R” which relates to how this commitment tries to combat racism, turn it on its head so one can look at it and wonder how better to approach Racism.

The simple minimalistic and sans serif font is chosen for its legibility as well as  contemporary and brutalist look.

Blue is the color that is reminiscent of reassurance and trust. Orange is the color of vitality, an important value to hold if one is to stay committed to this cause. 

A website redesign is in progress. 


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Salt Tribes

Salt Tribes

The challenge was to shift the logo from its corporate use and rechannel the look of the site to be more culturally inclusive and attract a broader range of clients. 

I provided assistance in the creation of a dedicated website. 

Check out their website at salttribes.com.au.


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Track C Consulting

Track C Consulting

THE BRIEF


Track C Consulting is a consultancy firm supporting organisations embed cultural diversity in everyday practice. They came with a task to us in 2019 of identifying their business name, sketching out their vision for both their logo and designing their website on WordPress. Everything from the website and business cards was built in collaboration with the business owner, Pirooz. The brand’s moodboard consisted of images that evoked minimal, vintage and clean. Pirooz’s love of pastel colours was consistently used as accents all throughout the brand’s marketing collateral.

Its web redesign in 2022 asked for a new all-black look which we incorporated with subtle fluid animations and smooth scrolling effects. To see those effects, please visit their website here. 


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Diversity & Inclusion Done Right

Diversity & Inclusion Done Right Forum

Track C Consulting is an regular client who came to me with a need to design their marketing collaterals for this forum called Diversity & Inclusion Done Right (A forum on human rights). The shapes and colours used represent diversity and contemporary typefaces were selected to signify looking at things with a contemporary lens. 


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Grovedale Neighbourhood House

Grovedale Neighbourhood House

The Grovedale Neighbourhood House (GNH) is a community organisation sitting within, and an integral part of, the Grovedale Community Hub, connecting people and purpose. They are auspiced by City of Greater Geelong and is supported by the Community Inclusion Unit.

With GNH from 2018-2019, I was responsible for the creative direction, content creation and design of all print and digital communications.  I designed their community newsletter, posters, surveys, plans, kits, reports, etc and spearheaded website and social media updates. In 2021, I am still actively designing their quarterly newsletter (The Grovedale Grapevine) and updating their website every term.

What I did

Approach

  • Careful selection of bold and colourful images that resonated with the stories and stories in the newsletter
  • Liaising with various organisations and stakeholders involved in the production

Visit the website I designed for them at https://www.grovedalenh.org.au/

 


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TAE40116 Data Visualisation

TAE40116 Course Data Visualisation

A passion project, this production is in relation to the course I was taking in 2021, TAE40116 Certificate in Training and Assessment. Needing to make sense of the breadth and depth of the TAE40116 Certificate IV Training and Assessment, I created this data visualisation project.

I gathered all the data I needed such as the units within each cluster, the nominal hours for each unit, the number of assignments for each cluster and the number of files and documents we needed to submit. I then shared this with my trainer at the Gordon who was delighted to see the course in a new light! A version exists with 5 clusters, which is the course I am currently taking. Another version has 4 clusters instead which will be in effect for the newer batch of TAE learners.


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International Council of Teachers of English Newsletter

International Council of Teachers of English Newsletter Design

The International Council of Teachers of English wanted a PDF newsletter that they could share to their members worldwide in a format that they are able to print for colleagues. This publication received an award from NCTE, an award recognizing outstanding newsletters of affiliates of NCTE. Newsletter submissions were judged on content (particularly the inclusion of current, pertinent information with a good balance between theory, practice, and professional growth in formation), quality of writing, a clear and accurately defined purpose for the publication, a format which aids the reader in locating information and is easy to read, and the use of graphics to aid the overall effectiveness of the newsletter.

Read the latest at https://www.icte-educators.org/upcoming-events.


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