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AntiRacism Commitment

AntiRacism Commitment

I was fortunate enough to help Jane Lewis embark on a redesign for AntiRacism Commitment (ARC) as part of her services. I delivered a logo, some communication materials including a LinkedIn Banner to help cascade this branding.

The use of the arc in the mark stems from the concept put forward by the client as a reference to Martin Luther Jr’s quote “We shall overcome
because the arc of the moral universe is long but it bends toward justice.”

Central in the mark is the use of negative space for the letter “R” which relates to how this commitment tries to combat racism, turn it on its head so one can look at it and wonder how better to approach Racism.

The simple minimalistic and sans serif font is chosen for its legibility as well as  contemporary and brutalistic look.

Blue is the color that is reminiscent of reassurance and trust. Orange is the color of vitality, an important value to hold if one is to stay committed to this cause. 

Watch this space.


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International Council of Teachers of English Newsletter

International Council of Teachers of English Newsletter Design

The International Council of Teachers of English wanted a PDF newsletter that they could share to their members worldwide in a format that they are able to print for colleagues. This publication received an award from NCTE, an award recognizing outstanding newsletters of affiliates of NCTE. Newsletter submissions were judged on content (particularly the inclusion of current, pertinent information with a good balance between theory, practice, and professional growth in formation), quality of writing, a clear and accurately defined purpose for the publication, a format which aids the reader in locating information and is easy to read, and the use of graphics to aid the overall effectiveness of the newsletter.

Read the latest at https://www.icte-educators.org/upcoming-events.


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Track C Consulting

Track C Consulting

Track C Consulting is a consultancy firm supporting organisations embed cultural diversity in everyday practice. They came with a task to us in 2019 of identifying their business name, sketching out their vision for both their logo and designing their website on WordPress. Everything from the website and business cards was built in collaboration with the business owner, Pirooz. The brand’s moodboard consisted of images that evoked minimal, vintage and clean. Pirooz’s love of pastel colours was consistently used as accents all throughout the brand’s marketing collateral.

Its web redesign in 2022 asked for a new all-black look which we incorporated with subtle fluid animations and smooth scrolling effects. To see those effects, please visit their website here. 


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Torquay Community House

Torquay Community House

Torquay Community House is one of many neighbourhood houses in Victoria and is a community asset in Torquay. I was approached in mid 2021 to assist in  marketing activity focusing mainly on the publication of their online newsletter (Springboard) whilst they had staff transitions.

Later that year, a logo redesign I proposed was approved by the board. The focus for this redesign was to make sure that the colours were carried over, that any spacing or alignment issues in their old logo were addressed. Importantly, all logo formats were supplied so that the organisation can have more flexibility in using the new logo. A styleguide was also provided to assist the users.

Central to this logo is a nod to the Neighbourhood House Sector. The Torquay Community House’s primary logo is a combination mark. It aims to represent their values surrounding diversity,  community and most of all, of being grounded on First Nation land.

Website redesign is in progress. Check back for updates in February 2022.


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Salt Tribes

Salt Tribes

The challenge was to shift the logo from its corporate use and rechannel the look of the site to be more culturally inclusive and attract a broader range of clients. 

I provided assistance in the creation of a dedicated website. 

Check out their website at salttribes.com.au.


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Diversity & Inclusion Done Right

Diversity & Inclusion Done Right Forum

Track C Consulting is an regular client who came to me with a need to design their marketing collaterals for this forum called Diversity & Inclusion Done Right (A forum on human rights). The shapes and colours used represent diversity and contemporary typefaces were selected to signify looking at things with a contemporary lens. 


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Grovedale Neighbourhood House

Grovedale Neighbourhood House

The Grovedale Neighbourhood House (GNH) is a community organisation sitting within and an integral part of the Grovedale Community Hub, connecting people and purpose. They are auspiced by City of Greater Geelong and is supported by the Community Inclusion Unit.

With GNH from 2018-2019 , I was responsible for the creative direction, content creation and design of all print and digital communications.  I designed their community newsletter, posters, surveys, plans, kits, reports, etc and spearheaded website and social media updates. In 2021, I am still actively designing their quarterly newsletter (The Grovedale Grapevine) and updating their website every term.

What I did

Approach

  • Careful selection of bold and colourful images that resonated with the stories and stories in the newsletter
  • Liaising with various organisations and stakeholders involved in the production

Visit their website at https://www.grovedalenh.org.au/

 


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TAE40116 Data Visualisation

TAE40116 Course Data Visualisation

A passion project, this production is in relation to the course I was taking in 2021, TAE40116 Certificate in Training and Assessment. Needing to make sense of the breadth and depth of the TAE40116 Certificate IV Training and Assessment, I created this data visualisation project.

I gathered all the data I needed such as the units within each cluster, the nominal hours for each unit, the number of assignments for each cluster and the number of files and documents we needed to submit. I then shared this with my trainer at the Gordon who was delighted to see the course in a new light! A version exists with 5 clusters, which is the course I am currently taking. Another version has 4 clusters instead which will be in effect for the newer batch of TAE learners.


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Network West

Network West

Network West is a networker for 50+ neighbourhood houses (NHs) in the Melbourne’s West. They came to us with a website that needed cleaning up and technical glitches fixed right away. We immediately addressed the front-facing issues head on, making sure that they are still able to update their member NHs and their respective audience. We stayed within WordPress and delivered a two-day training session to help them navigate the website later on, building capability to depend less on their web developer, reducing unnecessary future costs.

We also designed their 2021 Annual Report. 

Visit their website here.


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Papermill Artisans

Papermill Artisans

The Papermill Artisans is a group of artists and craft makers located within the old paper mill complex at Fyansford, Geelong. 
 
The client was looking for a new logo and new signage and were open to getting a new name as well as other marketing collateral that may improve sales. Current audience include fellow artist members and their network. As identified in brand discovery, the two persona profiles include a self-funded retiree and a teacher/family man. New potential audience can include a wider reach of likeminded people. Buyers of quality craft via social media were considered. Mandatories include logo redesign, signage design and flyer designs.
 
My solution was chosen from a branding pitch of amongst 7 other students in 2020, eventually getting booked to do the rest of the marketing activity on a paid capacity in 2021. The design is bold, eye-catching, authentic and contemporary.
 
Visit their website here. 


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