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The Next Step – Track C Consulting

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The Next Step

Skills applied: Identity, Flyer and Program Design

Main Tools used: Adobe Fresco, InDesign, Illustrator, PhotoShop

 

The Next Step is a program designed by young people for young people. 

Context

Kubo Kreative was engaged by Track C Consulting to create a suite of communication collaterals along with an identity that people will be able to recognise. 

Kubo Kreative was tasked with creating a suite of communication collaterals, including a logo, flyer, program design, registration form, t-shirt design, and webpage design.

 

Outcome

The collaboration between Kubo Kreative and Track C Consulting resulted in a comprehensive suite of communication collaterals and a cohesive brand identity that resonated with the target audience. The new materials received positive feedback from clients, partners, and attendees, enhancing The Next Step’s recognition. The designs contributed to a more professional and polished image for the consultancy firm, leading to increased engagement and business opportunities.

NCQ Disaster Resilience Strategy Report

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Strategy Layout

Skills applied: Layout Design

Main Tools used: Adobe InDesign

Supporting Tool: Adobe Illustrator

Queensland Neighbourhood Centres Strategy for Disaster Resilience 2023 – 2026

Context

We were contracted by the communications lead for Neighbourhood Centres Queensland to work on the layout of this report. As a helpful assistant, I worked with the team at NCQ to co-design the layout for this document. We collaborated on the color scheme, font choices, and overall layout to ensure that the content was presented in a clear and easy-to-read format. The design elements were chosen to align with NCQ’s branding and to create a cohesive look and feel throughout their website. By working closely with the team at NCQ, we were able to create this resource that is visually engaging and user-friendly, making it easier for visitors to access and utilise the important information available there.

Click here to learn more about the project and view the plan.

My Brother Noah Doesn’t Talk

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My Brother Noah Doesn't Talk

Skills applied: Illustration, Type Design, Writing

Main Tools used: Adobe Fresco, Illustrator, FontSelf and InDesign

Supporting Tools: Adobe Photoshop and Audition 

My Brother Noah Doesn’t Talk is a children’s storybook about having autism and accepting differences.

Context

In Australia alone, 1 in 82 people have Autism Spectrum Disorder (Australian Bureau of Statistics, 2021), yet every person who has this condition still needs support and understanding from the wider community. In my self-initiated project at Billy Blue College of Design at Torrens University Australia, I’ve created a book titled “My Brother Noah Doesn’t Talk.” This project serves as both a self-promotional tool and a showcase of my skills, involving illustrations, writing, and the design of a unique typeface.
 
 
 

Click HERE to read and listen to the book.

Awards for this book

AGDA Design Awards 2023
2024 Indigo Award winner in the Student category

How it all started

Illustration Timelapse

Type Design

Try out this typeface for yourself. Type here…

Download this font for free! 




WOFF




OTF

Aubrey Display Typeface

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Aubrey Display

Skill applied: Type design

Tools used: Adobe Illustrator, FontSelf

THE CHALLENGE

This project focused on creating a Modern serif display typeface specifically inspired by the Art Nouveau movement. The contrasting thin and thick strokes aim to appeal to elegant aesthetics, hence development focused on how those strokes cultivated the overall personality of the type.
 
 
INSPIRATION
Research into the Art Nouveau movement showed that distinctive features include decorativeness, free lines and round shapes, their plasticity and flow. Organic elements often feature together with undulating asymmetrical lines (Britannica, T. Editors of Encyclopaedia (2022). A specific work by Alphonse Mucha (Widewalls, 2016) focused on the feminine quality coupled with the flowers and mosaic surrounding the female subjects, signifying harmony in composition, movement and colours. This type of treatment was useful in determining how each of my characters followed this feminine approach.
 
 

Try out this typeface for yourself. Type here…

 

THE SOLUTION

Using the distinctive features cited above, the exaggerated flowing lines in a few of the characters (A, O, C M and K) provide them a distinct look leaning further away from the Modern Serif style. Further, the swash used in the alternative letter A is utilised for M which is reminiscent of the undulating lines present in Art Nouveau. Letter V likewise takes on a softer approach to match the softer look of the character.

 

 

 

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Aubrey Display Type Regular

Aubrey Display Type Regular

$15.00

Buy now

Open Verse

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Open Verse

Skills applied: Branding / Packaging / Illustration

Tools used: Blender / Adobe Illustrator / Photoshop

Just like its name, the Open Verse brand is open and flexible to anything. On the packaging itself, the logo’s background changes to deep purple, hot pink or orange, morphing and adapting to the art featured on the box. 

THE BRIEF

After conducting an audit of a fast-moving consumer goods (FMCG) product category with a focus on packaging, the task was to define a need in the market, identifying a target audience and designing concepts for an innovative packaging solution. The project called on to develop these concepts before producing a final 2D-artwork and a 3D-mockup. We were tasked to develop a brand name, brand positioning and visual identity for the product identified.
 
WHAT MAKES IT DIFFERENT?

Just like its name, the Open Verse brand is open and flexible to anything. On the packaging itself, the logo’s background changes to deep purple, hot pink or orange, morphing and adapting to the art featured on the box. Whilst the logo colours are dynamic, the shape itself remains the same for purposes of identifiability and consistency.


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ABOUT THE BOX 

Whilst the logo colours are dynamic, the shape itself remains the same for purposes of identifiability and consistency.

MERCH / SOCIALS

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In The Same Boat

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In The Same Boat

Skills applied: Media Strategy, Advertising, Writing, Branded Experience

Tools used: Adobe Illustrator, Photoshop, InDesign, Some blender 

Theme: Refugee Rights

According to the UN Refugee Convention, it is everyone’s human right to seek safety and asylum, regardless of how they arrive or whether they have travel documents.

CURRENT BELIEF STATEMENT

Perspectives on either end of the spectrum include those who are against all refugees of any kind and those who support all asylum seekers whereever they may be and whatever method they tried to escape with. The widely held perspective that I am to shift is the belief held by those against refugees and those who do not have any strong opinions about this issue, largely as a result of misinformation and cognitive biases. This position is a complex one including false notions of how Australia has already done its due diligence in helping refugees and asylum seekers worldwide.

COUNTERARGUMENT

Australia is not pulling its weight in addressing this global issue of mass displacement, and you should definitely care.

Target Audience

FINAL STRATEGY

Get young adults and passive supporters
Who are on the fence about refugees or have no strong beliefs
To help advocate for change
By signing up to be “in the same boat”

Media Hype

The Branded Experience

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DISCLAIMER: This is an academic requirement, therefore, any organisations or individuals mentioned are not connected to this project in whatever shape or form.

Happiness Concierge

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Happiness Concierge

Skills applied: Service Design / Branding

Tools used: Figma / Photoshop / Adobe InDesign 

 

Happiness Concierge aims to put the customer in the centre and look into what will make dealing with Australia Post experience a less painful one.

MAIN ISSUE

Insights from previous research point to the necessity of allotting resources to improve overall logistics and train a new breed of staff, who will provide a better service on the ground in ways Australians have not seen in recent times. 

CUSTOMER SEGMENTS

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VALUE PROPOSITIONS

+ Connection to family and friends
+ Personalised and memorable experience
+ Staff who will take the time and make the experience fun and memorable
+ Real-time reporting via audio/video

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DISCLAIMER: This is an academic requirement, therefore, Australia Post is not connected to this project in whatever shape or form.

Track C Consulting

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Track C Consulting

  • BRANDING
  • WEB DESIGN
  • STATIONERY & BROCHURE DESIGN
  • LOGO ANIMATION
  • BANNER DESIGN
  • SOCIAL MEDIA DESIGN

THE BRIEF


Track C Consulting is a consultancy firm supporting organisations embed cultural diversity in everyday practice. They came with a task to us in 2019 of identifying their business name, sketching out their vision for both their logo and designing their website on WordPress. Everything from the website and business cards was built in collaboration with the business owner, Pirooz. The brand’s moodboard consisted of images that evoked minimal, vintage and clean. Pirooz’s love of pastel colours was consistently used as accents all throughout the brand’s marketing collateral.

Its web redesign in 2022 asked for a new all-black look which we incorporated with subtle fluid animations and smooth scrolling effects. To see those effects, please visit their website here. 


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Racism, Raw & Real: Hear our stories

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Racism, Raw & Real: Hear Our Stories

  • SOCIAL MEDIA DESIGN
  • WEB DESIGN
  • BROCHURE/PROGRAM DESIGN
  • TEASER VIDEO PROMO

THE BRIEF

For a second time in a row, Track C is holding its annual forum that centers on human rights. This year’s theme is “Racism, Raw & Real: Hear Our Stories”. 
We were aiming for a bold and insightful look and feel to try to capture the audience’s attention without diminishing the gravity of the issue at hand. 
According to Track C, “Racism, Raw & Real is the first forum of its kind in the Geelong region. With an outstanding lineup of speakers, this is a rare opportunity for you to engage in a meaningful dialogue about Racism with people who have lived it and continue to experience it everyday.”
 
View the webpage here. 
 
Communications provided:
– 10-second teaser video
– social tiles, banners, etc.
– program design
– webpage design


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Track C Consulting


Pirooz Jafari

"Thank you for creating such an amazing range of designs for my forum, they are truly captivating."

10-sec Teaser Ad

Program Design + Social Media Images

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TinShed Annual Report 2021

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TinShed Annual Report

  • REPORT DESIGN

THE BRIEF

St. Albans Community Youth Club in Melbourne, lovingly called the TinShed, came to us with a task of creating their annual report. Our main consideration was producing something that speaks to the grassroots principles which run this community organisation. Our solution focused on extending the aesthetics from their existing logo, using typography and colours that align with their current look and feel, whilst also maintaining a professional but not too corporate look.

To view the annual report in full, click here.


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