Open Verse

Skills applied: Branding / Packaging / Illustration

Tools used: Blender / Adobe Illustrator / Photoshop

THE BRIEF

After conducting an audit of a fast-moving consumer goods (FMCG) product category with a focus on packaging, the task was to define a need in the market, identifying a target audience and designing concepts for an innovative packaging solution. The project called on to develop these concepts before producing a final 2D-artwork and a 3D-mockup. We were tasked to develop a brand name, brand positioning and visual identity for the product identified.

WHAT MAKES IT DIFFERENT?

Just like its name, the Open Verse brand is open and flexible to anything. On the packaging itself, the logo’s background changes to deep purple, hot pink or orange, morphing and adapting to the art featured on the box. Whilst the logo colours are dynamic, the shape itself remains the same for purposes of identifiability and consistency.

ABOUT THE BOX

Whilst the logo colours are dynamic, the shape itself remains the same for purposes of identifiability and consistency.

MERCH / SOCIALS