Happiness Concierge aims to put the customer in the centre and look into what will make dealing with Australia Post experience a less painful one.
MAIN ISSUE
Insights from previous research point to the necessity of allotting resources to improve overall logistics and train a new breed of staff, who will provide a better service on the ground in ways Australians have not seen in recent times.
CUSTOMER SEGMENTS
VALUE PROPOSITIONS
+ Connection to family and friends
+ Personalised and memorable experience
+ Staff who will take the time and make the experience fun and memorable
+ Real-time reporting via audio/video
DISCLAIMER: This is an academic requirement, therefore, Australia Post is not connected to this project in whatever shape or form.