Track C Consulting is a consultancy firm supporting organisations embed cultural diversity in everyday practice. They came with a task to us in 2019 of identifying their business name, sketching out their vision for both their logo and designing their website on WordPress. Everything from the website and business cards was built in collaboration with the business owner, Pirooz. The brand’s moodboard consisted of images that evoked minimal, vintage and clean. Pirooz’s love of pastel colours was consistently used as accents all throughout the brand’s marketing collateral.
Its web redesign in 2022 asked for a new all-black look which we incorporated with subtle fluid animations and smooth scrolling effects. To see those effects, please visit their website here.