Burger King has run a whole series of campaigns that have leveraged both technology and creativity to engage customers in new and exciting ways.
Traffic Jam Whopper was about helping people get their Burger King fix in the midst of major traffic jams
Burn That Ad, which used augmented reality to burn competitors’ ads and get the user a free Whopper.
The problem: Most young people don’t see Burger King as a brand that is particularly modern or cool.
The challenge was to develop an idea that uses delivery as part of the Burger King app to delight and surprise the target audience. BK needs to leverage new technology and functionalities to create experiences that are not only convenient, but, most importantly, outrageously fun.