Hot House Living Lab

Skills applied: Branding & Identity

Main Tools used: Adobe Illustrator, Adobe InDesign

Challenge

In March 2024, we had the privilege of collaborating with Hot House Living Lab Incorporated to develop a comprehensive brand identity. Spearheaded by Helen Rodd, this project aimed to encapsulate the essence of their innovative and nurturing community initiative through a unique logo and cohesive brand materials, including letterhead and social media assets. The design needed to resonate with active community leaders, councils, and philanthropic organisations. Our creative approach focused on a contemporary, playful tone while integrating natural elements to symbolise growth and regeneration. We incorporated a green colour scheme and visual motifs like green shoots and unfolding ferns, reflecting the concept of a “living” lab. The final design prominently featured “Hot House” to evoke a greenhouse’s safe, supportive environment, fostering individual and collective growth.

Click here to learn more about the project.